Thursday, August 6

Will Anyone Pay for Anything?

No, they wont. I quote:

  • They hardly pay for anything. One panelist doesn’t even pay for Internet service but grabs it from an unsuspecting neighbor.
  • They are not loyal to Facebook in the sense that if Facebook started charging, they would just use another service.
  • The only service that the boys are willing to pay for is Xbox Live; this means that all companies have to do is create another Halo. How hard could that be? :-)
  • They are remarkably enamored with Gmail and the services that comes with it. Can it be that email is the killer app of social media?
  • They seldom intentionally click on any kind of advertising, and they never buy anything because of the advertising.
  • They feel little obligation or guilt about getting everything for free, so if someone tells that that unless they start paying, a company/service/site will go away, it’s not going to work.

Where is the money? still bewildered as to where the damn money or value addition is going to come from?

Also see what Rupert Murdoch wants to see in terms of web content…, but will there be sufficient funds available to pay for the entire news gathering, editing and distribution infrastructure? No way.

The billionaire media mogul Rupert Murdoch suffered the indignity of seeing his global empire make a huge financial loss yesterday and promptly pledged to shake up the newspaper industry by introducing charges for access to all his news websites, including the Times, the Sun and the News of the World, by next summer.

Stung by a collapse in advertising revenue as the recession shredded Fleet Street's traditional business model, Murdoch declared that the era of a free-for-all in online news was over.

"Quality journalism is not cheap," said Murdoch. "The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites."

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