Wednesday, February 17

Putin is learning what Churchill knew


This was a great quote 

read what Winston Churchill had to say about going to war in My Early Life: “Let us learn our lessons. Never, never, never believe any war will be smooth and easy, or that anyone who embarks on that strange voyage can measure the tides and hurricanes he will encounter. The statesman who yields to war fever must realise that once the signal is given, he is no longer the master of policy but the slave of unforeseeable and uncontrollable events. 

“Antiquated War Offices, weak, incompetent or arrogant commanders, untrustworthy allies, hostile neutrals, malignant fortune, ugly surprises, awful miscalculations – all take their seats at the Council Board on the morrow of a declaration of war. Always remember, however sure you are that you can easily win, that there would not be a war if the other man did not think he also had a chance.”
As they say, wars never survive contact with the enemy

This is the problem, people simply dont understand the issues that you will face after going to war. Every time, without fail, the costs of going to war are much higher than what you expected or anticipated or even planned for. Even now, every of the little wars or big wars have unexpected and unanticipated costs all over the place. Jaw Jaw is better than war war as the other quote goes. 

And to a much lesser extent, son, same thing happens in business as well. Your resources may not be the best ever. Your support may not be good. Your competitor may do something else. Your customers may not buy into your proposition. The trick is to be flexible and be willing to move smoothly and react to unforeseen circumstances :) 



I saw this article when using the Financial Times app and thought you might be interested:

Financial Times,
Putin is learning what Churchill knew
From Mr Charles Lucas. Sir, Vladimir Putin should read what Winston Churchill had to say about going to war in My Early Life

Read the full article at: 

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