Monday, March 3

Tata to use Virgin Mobile brand in India

I am puzzled, why would Tata want to use Virgin as the brand-name? Tata has a very good brand name in India and rapidly across the world. The only reason I can think of is that its too fuddy duddy, too quality.. etc. etc. and so they went for the Virgin Name. "Virgin" gives the frisson of fun, excitement and slightly risque image to the entire exercise.

But I bet some moron somewhere is going to get upset and launch a legal case against the name stating that its against some bloody culture or something. Frivolous lawsuits, thy Elysian fields are in India. You just wait...

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