So are you smart about your IT investments?
Curious graph, no? But I would be very very hesitant to apply this as a general rule. In fact, the best way to evaluate IT investments that I would see in multi product firms is to break up your IT box into 4 portions, which doesn't really map to what McKinsey are saying.
1. Strategic investments which will pay off in 2-3 years time.
2. bug fixes
3. tactical fixes and stuff you do need to do such as regulatory stuff
4. customer satisfaction, stuff that never gets done, stuff like changing colours on the screen, or doing some of the "nice to have's"
viola!, all problem's solved! So no, not impressed by this McKinsey recommendation, I am afraid.
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