Quite an interesting result: I quote:
National newspaper web traffic declined month-on-month in February, falling back after high visitor levels the previous month, according to figures released today by the Audit Bureau of Circulation Electronic. All five UK national newspapers reporting monthly figures saw a drop in unique users visiting their sites in February. However, the long term picture was more rosy with most recording large year-on-year increases in site traffic.
So I guess it means that less numbers of new people are visiting these sites but people who already are visiting the site, they are visiting for a longer period. Whatever be the reason, paper newspapers are stiffed!