Wednesday, June 4

Don't put lipstick on a pig when our newspapers need hard surgery

This headline was so funny, but the headline referred to an important aspect, how do Newspapers innovate? what are they doing? Some very interesting observations on that post. Loved some of the ideas:

1. Be different
2. Shake things up
3. Raise hell and sell newspapers
4. Make readers smile, not depressed
5. Great stories
6. Be hyper-local
7. Integrate or die
8. Graphics, graphics, graphics
9. Try wild ideas

But what will be the newsroom be like of tomorrow?

1. a "Superdesk" at which the chiefs are accessible, visible and open.
2. a "Community desk" at which a team is in charge of integrating audience comments, pictures, videos, tips and opinions
3. an "Assignment desk" at which reporters, photographers, etc sit.
4. Integrated mini TV and radio studio
5. Digital walls on which the newsroom staff can see the online edition displayed at all times.

Now trying to think laterally, this is what actually happens on a trading floor. The heads are visible, there are technologists and people who put together integrated news, assignment is automated and we have everything integrated - voice, data, you name it and finally, large digital displays are on the wall where we see the world. Curious, does this mean that a news story will become like a financial trading transaction?

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