in the hay…Well, d;’oh. See here.
Conspicuous consumption is a form of economic behavior in which self-presentational concerns override desires to obtain goods at bargain prices. Showy spending may be a social signal directed at potential mates. We investigated such signals by examining (a) which individuals send them, (b) which contexts trigger them, and (c) how observers interpret them. Three experiments demonstrated that conspicuous consumption is driven by men who are following a lower investment (vs. higher investment) mating strategy and is triggered specifically by short-term (vs. long-term) mating motives. A fourth experiment showed that observers interpret such signals accurately, with women perceiving men who conspicuously consume as being interested in short-term mating. Furthermore, conspicuous purchasing enhanced men's desirability as a short-term (but not as a long-term) mate. Overall, these findings suggest that flaunting status-linked goods to potential mates is not simply about displaying economic resources. Instead, conspicuous consumption appears to be part of a more precise signaling system focused on short-term mating. These findings contribute to an emerging literature on human life-history strategies.
On the other hand, the black culture of wearing car sized jewellery or bling seems to be aiming back to the days of tribal behaviour in Africa. I quote:
As MC Schooly D put it, wearing gold “goes back to Africa.” Historians would agree, there is a connection, albeit underlying, between how African-Americans dress and the habits and customs of African ancestry.
“The sharper the dress, the flashier the gold the more you are taking care of yourself and putting yourself ideally in proximity to important people and even to the divine,” said Robert Ferris Thompson, a renowned professor of African and African American Art who has dedicated his professional life to exploring the art history of the Afro-Atlantic world. “When the Portuguese first landed in Ghana the local chiefs with their gold and early versions of kente outdressed the greys. Score: Ghana 7, visitors 2.”
So that’s what I was missing, and here I am banging on about being sapiosexual…All I need is to get some bling around my neck and a flash car. Hmmm, ah! sod it.