Thursday, January 24

Some more Web 2.0 thoughts

You know what scares me? The sheer ignorance of most of senior management in financial institutions about what is out there in terms of technology and clients. Here are some questions that you might want to ask your MD next time you bump into him:

Say we talk about Wikipedia. As Wikipedia is the second most credible source for business information, when was the last time you read about your firm on Wikipedia? What does the entry say? What is your policy for updating information on Wikipedia?

Do you know what your customer age group 18-25 are doing online? And how does that relate to your business model?

Do you know what your customers are saying online? and do you know that what they are saying online about you will stay online and permanent and forever in the public eye for infinity? How do you plan to manage that?

Or what about recruitment? The fact that recruitment is happening online? in Second Life?

Do you know what your children are up to on the internet?


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